FACILITATED MODULES
Introduction
Introduction to Social and Behavior Change Communication Brief Description
The six-module course begins with an introduction to the elements and principles of Social and Behavior Change Communication (SBCC) and the five steps of the C-Change planning process.  It provides an overview of theories and models used to guide SBCC efforts. It will help you to understand the importance of conducting theory and research-driven SBCC. Hide

Module 1
Understanding the Situation Brief Description

Communities face multiple health problems, so the first step of the C-Change planning process is to systematically identify the issues and set priorities for intervention.  You will learn how to conduct a situational analysis, taking into account cultural and social factors,  available resources and communication channels, use the Social-Ecological Model (SEM) to assess influences on individual health behavior, identify potential partners, and lay the foundation for baseline data collection from which you can monitor and evaluate your intervention. Hide


Module 2
Focusing and Designing Brief Description

Communication is both a science and an art.  The science establishes the strategy and goals that can be achieved through SBCC interventions, matching messages and channels to target audiences. The art is to produce materials that gain audience attention and create a positive climate about the intervention.  In the second step of the C-Change planning process, you will learn how to focus and design a SBCC intervention that increases knowledge, promotes positive attitudes and/or advocates for policy change.   This includes identifying audiences, setting goals and objectives, selecting channels, messages and materials, and designing a monitoring and evaluation (M&E) plan. Hide


Module 3
Creating Brief Description

Once you are confident with your focus and design, it’s time to get creative.  In the third step of the C-Change planning process, you will be guided through the process of creating and testing communication materials including toolkits, group facilitation and training manuals, websites, TV and radio scripts, comic book and drama scripts, posters, brochures and other products.  You will learn how to inventory existing materials and activities, develop a creative brief, draft effective messages, design plans for concept testing, stakeholder review, and pre-testing, and develop a strategy to produce and distribute materials and products. Hide


Module 4
Implementing and Monitoring Brief Description

SBCC programs cannot work in isolation. SBCC, by its very nature, is a collaborative effort involving project leaders, staff, volunteers and partners. The fourth step of the C-Change planning process will build your competency in project management. You will learn how to ensure program quality and flexibility through staffing and partnerships, incorporate a gender perspective, plan the budgeting, sequencing and timing of activities, and make logistical decisions on implementation and monitoring.Hide


Module 5
Evaluating and ReplanningBrief Description

In the fifth step of the C-Change planning process, you will learn how to review SBCC interventions to decide what’s working, and what needs to be changed.  This analysis provides the data that is used to adjust, refine and re-plan future interventions. You will learn how to draft a simplified Monitoring and Evaluation (M&E) framework with objectives and indicators, link these  indicators to research methods and tools, engage stakeholder in the evaluation process, and interpret and present the M&E results. Hide

MEDIA MONITORING COURSE
SELF-PACED MODULES
Introduction
Introduction to Social and Behavior Change CommunicationBrief Description
The six-module course begins with an introduction to the elements and principles of Social and Behavior Change Communication (SBCC) and the five steps of the C-Change planning process.  It provides an overview of theories and models used to guide SBCC efforts. It will help you to understand the importance of conducting theory and research-driven SBCC.Hide

Module 1
Understanding the SituationBrief Description
Communities face multiple health problems, so the first step of the C-Change planning process is to systematically identify the issues and set priorities for intervention.  You will learn how to conduct a situational analysis, taking into account cultural and social factors,  available resources and communication channels, use the Social-Ecological Model (SEM) to assess influences on individual health behavior, identify potential partners, and lay the foundation for baseline data collection from which you can monitor and evaluate your intervention..Hide

Module 2
Focusing and Designing Part 1 Brief Description
Communication is both a science and an art.  The science establishes the strategy and goals that can be achieved through SBCC interventions, matching messages and channels to target audiences. The art is to produce materials that gain audience attention and create a positive climate about the intervention.  In the second step of the C-Change planning process, you will learn how to focus and design a SBCC intervention that increases knowledge, promotes positive attitudes and/or advocates for policy change.   This includes identifying audiences, setting goals and objectives, selecting channels, messages and materials, and designing a monitoring and evaluation (M&E) plan.Hide

Module 3
Creating Brief Description
Once you are confident with your focus and design, it’s time to get creative.  In the third step of the C-Change planning process, you will be guided through the process of creating and testing communication materials including toolkits, group facilitation and training manuals, websites, TV and radio scripts, comic book and drama scripts, posters, brochures and other products.  You will learn how to inventory existing materials and activities, develop a creative brief, draft effective messages, design plans for concept testing, stakeholder review, and pre-testing, and develop a strategy to produce and distribute materials and products.Hide

Module 4
Implementing and Monitoring Brief Description
SBCC programs cannot work in isolation. SBCC, by its very nature, is a collaborative effort involving project leaders, staff, volunteers and partners. The fourth step of the C-Change planning process will build your competency in project management. You will learn how to ensure program quality and flexibility through staffing and partnerships, incorporate a gender perspective, plan the budgeting, sequencing and timing of activities, and make logistical decisions on implementation and monitoring.Hide

Module 5
Evaluating and ReplanningBrief Description
In the fifth step of the C-Change planning process, you will learn how to review SBCC interventions to decide what’s working, and what needs to be changed.  This analysis provides the data that is used to adjust, refine and re-plan future interventions. You will learn how to draft a simplified Monitoring and Evaluation (M&E) framework with objectives and indicators, link these  indicators to research methods and tools, engage stakeholder in the evaluation process, and interpret and present the M&E results.Hide


FEATURED TOOLS

Module 1 -
Understanding the SituationView Tools
Module 2 -
Focusing and DesigningView Tools
Module 3 -
CreatingView Tools
Module 4 -
Implementing and MonitoringView Tools
Module 5 -
Evaluation and ReplanningView Tools

Welcome to C-Change Online Capacity Building Center.

Communication for Change (C-Change) provides technical support to improve the effectiveness and sustainability of social and behavior change communication (SBCC) applied to programs, activities, and tools.

C-Change works with global, regional, and local partners and employs innovative and tested methods. C-Change works to meet the continuing challenges posed by evolving health issues through the use of SBCC approaches, and to strengthen the capacity of local organizations to plan, implement, evaluate and manage programs, thus ensuring sustained local knowledge and skills.

In partnership with Ohio University, C-Change provides this platform for online facilitated and self-paced training modules in SBCC and media monitoring and advocacy, that support the development and strengthening of competencies in the planning, implementation, monitoring and evaluation of SBCC activities.

C-Change has developed a capacity strengthening resource package for SBCC that includes a combination of mutually supportive short-term and long-term training programs, delivery formats, tools and resources.

IN-COUNTRY TRAINING WORKSHOPS: C-Change provides training in partner countriesto strengthen local capacities in SBCC.

TRAINING TOOLS:In addition to online modules, C-Change has developed several modules for face-to-face training for SBCC staff and frontline health workers.

MASTER’S, DIPLOMA AND CERTIFICATE PROGRAM: In collaboration with partner the Soul City Institute of Health and Development Communication, C-Change supports a Master’s in Public Health at the University of Witwatersrand, which offers a track in SBCC, the first of its kind in Southern Africa, and diploma and certificate training.

ONLINE RESOURCE CENTER: In collaboration with partner The Communication Initiative, C-Change provides access to multiple high-quality training resources and materials through an online resource center, promoting training opportunities and exchange of experiences.

Networking and Community of Practice

Ning ScreenshotDeveloping and becoming part of a trusted community of practice is one of the most important aspects to effective learning in an online environment. Access to a C-Change community site is available for all participants in the training programs listed above. The C-Change Community site is built in Ning. Ning is an online community platform similar to Facebook and other popular social online platforms. As with Facebook, you need to place a profile photo and some information about yourself into your personal page in the community. This will allow other members of the community to get to know you.

By participating in an online module you will be a member of a dedicated group within the community so you can collaborate on module content. Community members who are not currently active in an online module will still have access to the greater community and collaboration and sharing opportunities.

For information about Ning and the features it provides for collaboration and community http://about.ning.com/product.php.

Click here to access the C-Change Community website.