• Main Facilitator Page
  
  
• Tools Used
  
  
• Who is This Designed For?
  
  
• What Will This Accomplish
  
  
• The Intentions of Each Module
  
  
• Learning Centered Approach
  
  
• Preparation and Support
  
  
• Module on Monitoring and Evaluation
  
  
• Seven Suggestions

Tools Used by Participants During This SBCC Course

Introductory Module: SOCIAL and BEHAVIOR CHANGE COMMUNICATION

• Three SBCC Key Strategies
• SBCC uses a Social Ecological Model
• SBCC Planning Process
• Checklist of SBCC Principles

Module 1: UNDERSTANDING the SITUATION

• Problem Tree
• People Analysis
• A Gender Perspective
• Context Analysis
• Matrix of Partners and Allies
• Research Methods
• Draft Research Plan

Module 2: FOCUSING & DESIGNING

• Strategy Outline including:
• Problem Statement
• Audience Statement
• Table and Check
• Audience Prioritization and Profile
• Changes and Obstacles worksheet
• Communication Objectives
• Strategic Approach
• Positioning Checklist
• Channel Selection
• Change Scenario
• Draft Implementation Plan
• Uses of M & E data
• Decisions to make before data collection

Module 3: CREATING

• Inventory
• Research Planning Gaps
• Creative Brief and examples of SBCC materials
• Message Brief
• Storyboard Outline
• Quality messages and materials checklist
• Stakeholder Review and Audience Pretest Checklists
• Draft Timeline

Module 4: IMPLEMENTING & MONITORING

• Project Staffing Plan Checklist
• Budgeting Tool
• Resource Mobilization Plan
• Detailed Workplan
• Monitoring plan: process and quality
• Examples of Monitoring Indicators

C-Change is funded by the US Agency for International Development (USAID) under Cooperative Agreement No. GPO-A-00-07-00004-00 managed by FHI360. The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.