The six-module course begins with an introduction to the elements and principles of Social and Behavior Change Communication (SBCC) and the five steps of the C-Change planning process.  It provides an overview of theories and models used to guide SBCC efforts. It will help you to understand the importance of conducting theory and research-driven SBCC. Hide

Communities face multiple health problems, so the first step of the C-Change planning process is to systematically identify the issues and set priorities for intervention.  You will learn how to conduct a situational analysis, taking into account cultural and social factors,  available resources and communication channels, use the Social-Ecological Model (SEM) to assess influences on individual health behavior, identify potential partners, and lay the foundation for baseline data collection from which you can monitor and evaluate your intervention. Hide

Communication is both a science and an art.  The science establishes the strategy and goals that can be achieved through SBCC interventions, matching messages and channels to target audiences. The art is to produce materials that gain audience attention and create a positive climate about the intervention.  In the second step of the C-Change planning process, you will learn how to focus and design a SBCC intervention that increases knowledge, promotes positive attitudes and/or advocates for policy change.   This includes identifying audiences, setting goals and objectives, selecting channels, messages and materials, and designing a monitoring and evaluation (M&E) plan. Hide

Once you are confident with your focus and design, it’s time to get creative.  In the third step of the C-Change planning process, you will be guided through the process of creating and testing communication materials including toolkits, group facilitation and training manuals, websites, TV and radio scripts, comic book and drama scripts, posters, brochures and other products.  You will learn how to inventory existing materials and activities, develop a creative brief, draft effective messages, design plans for concept testing, stakeholder review, and pre-testing, and develop a strategy to produce and distribute materials and products. Hide

SBCC programs cannot work in isolation. SBCC, by its very nature, is a collaborative effort involving project leaders, staff, volunteers and partners. The fourth step of the C-Change planning process will build your competency in project management. You will learn how to ensure program quality and flexibility through staffing and partnerships, incorporate a gender perspective, plan the budgeting, sequencing and timing of activities, and make logistical decisions on implementation and monitoring.Hide

In the fifth step of the C-Change planning process, you will learn how to review SBCC interventions to decide what’s working, and what needs to be changed.  This analysis provides the data that is used to adjust, refine and re-plan future interventions. You will learn how to draft a simplified Monitoring and Evaluation (M&E) framework with objectives and indicators, link these  indicators to research methods and tools, engage stakeholder in the evaluation process, and interpret and present the M&E results. Hide

The six-module course begins with an introduction to the elements and principles of Social and Behavior Change Communication (SBCC) and the five steps of the C-Change planning process.  It provides an overview of theories and models used to guide SBCC efforts. It will help you to understand the importance of conducting theory and research-driven SBCC.Hide

Communities face multiple health problems, so the first step of the C-Change planning process is to systematically identify the issues and set priorities for intervention.  You will learn how to conduct a situational analysis, taking into account cultural and social factors,  available resources and communication channels, use the Social-Ecological Model (SEM) to assess influences on individual health behavior, identify potential partners, and lay the foundation for baseline data collection from which you can monitor and evaluate your intervention..Hide

Communication is both a science and an art.  The science establishes the strategy and goals that can be achieved through SBCC interventions, matching messages and channels to target audiences. The art is to produce materials that gain audience attention and create a positive climate about the intervention.  In the second step of the C-Change planning process, you will learn how to focus and design a SBCC intervention that increases knowledge, promotes positive attitudes and/or advocates for policy change.   This includes identifying audiences, setting goals and objectives, selecting channels, messages and materials, and designing a monitoring and evaluation (M&E) plan.Hide

Once you are confident with your focus and design, it’s time to get creative.  In the third step of the C-Change planning process, you will be guided through the process of creating and testing communication materials including toolkits, group facilitation and training manuals, websites, TV and radio scripts, comic book and drama scripts, posters, brochures and other products.  You will learn how to inventory existing materials and activities, develop a creative brief, draft effective messages, design plans for concept testing, stakeholder review, and pre-testing, and develop a strategy to produce and distribute materials and products.Hide

SBCC programs cannot work in isolation. SBCC, by its very nature, is a collaborative effort involving project leaders, staff, volunteers and partners. The fourth step of the C-Change planning process will build your competency in project management. You will learn how to ensure program quality and flexibility through staffing and partnerships, incorporate a gender perspective, plan the budgeting, sequencing and timing of activities, and make logistical decisions on implementation and monitoring.Hide

In the fifth step of the C-Change planning process, you will learn how to review SBCC interventions to decide what’s working, and what needs to be changed.  This analysis provides the data that is used to adjust, refine and re-plan future interventions. You will learn how to draft a simplified Monitoring and Evaluation (M&E) framework with objectives and indicators, link these  indicators to research methods and tools, engage stakeholder in the evaluation process, and interpret and present the M&E results.Hide